Meet the Challenge is the theme for this year’s AADA National Dealer Convention which starts this Thursday, September 9 at the RACV Royal Pines Resort, Gold Coast Qld, Australia.

Similar to NADA but on a smaller scale, the three day AADA convention covers the key issues that will test Aussie dealers in the year ahead.

Unlike previous years, each of the three days of the convention will have a different theme: Thursday is Industry Day where delegates will get a complete picture of the problems affecting their businesses today. These include the outlook for the Australian economy, the environment and how it will impact on the auto industry, the internet revolution and of course, customer service.

Friday is Feature Day with the international master sales trainer Tom Hopkins conducting a not-to-missed full day seminar focusing on supercharging sales consultants’ performances.

Management Day is Saturday with break-out sessions devoted to used car profitability, taxation, fixed ops and tactics that meet the demands of today’s consumers. The closing keynote will be presented by David Martin, the convention’s guest speaker who will share his insights into the challenges that US dealers have faced and how dealers ‘down under’ can learn from the roads they have already travelled.

So if you can make it, come on down – the beers cold, there’s a mountain of shrimps on the barbie and the speakers are all world class!

Register at: www.aadaconvention.com.au

Regular convention updates at: http://twitter.com/bayer12 and www.bayer12.blogspot.com