Leaders lead. What does this mean? Do leaders lead or do they have LEAD and become the anchor? This is a serious unanswered phenom, in the car industry. Have you ever seen the series called Hogan’s Heroes?  The series was basically aimed to show a lack of intelligence on the German side during the World War II era. This was very funny dialogue. If you want to be funny, that’s great, as long as the humor is to create a motivated atmosphere. We cannot think we are on the same playing field with our employees, and throw hand grenades of turmoil and bad intentions, to be funny. The leaders, must understand there is the silent gas in the air called social networking. While funny leaders sleep, the networking goes millions of miles an hour, describing your leadership abilities, or lack thereof.

So let’s create some humor. Leaders write down 5 facts about your leadership qualities. Now, give us 3 related benefits for each fact. This is impressive. This will shock the brain waves of every leader in this industry. There will be a lot of white flags waiving. Once we have overcome the white flag ceremony, we can get down to understanding, the simple facts. The brain is always the winner!!

Think it thru. Always interact, with the troops. There are a lot of personalities. What motivates each personality? If you react, everything will blow within time. Think it thru. We are solving car deals. We are not making world decisions!!!

BREAK IT DOWN.
From the sublime to the ridiculous!!!  WE have 4 weeks, to make a month. WE have 7 days to make a week. WE have 12 selling hours to make a day. How do we motivate each and every hour? Use daily bonus programs.  Take the 5 oldest cars in stock, do a walk-around contest. The best walk-around gets 100, everyone is moving and the blood is pumping on the blacktop. You will accomplish several things. Excitement will happen. Fun competition, creates energy. Everyone is now familiar with the 5 oldest vehicles, are now revitalized, to be sold. These vehicles usually are gone within days after you hold the competition.  That’s a leader. Motivating the employees and moving the right inventory off the lot.

BREAK IT DOWN PART II.
You’re working a deal with a customer. You’re 100 dollars a month over the budget. Sublime to the ridiculous works. Mr. and Mrs. Customer, I took the liberty to show you a very affordable way, to control the 100 budget question. For every 20 dollars in payment it is approximately 1000 dollars down. Can you write a check for 4000 dollars? This will get you right where you want to be. Let the customer answer. If the customer says no way, OK. How close can you come? We don’t have any more money not a cent. That’s fine. Make them feel good about it. No problem. Now state the facts, Mr. and Mrs. Customer, you are trading in a 20mpg vehicle. Correct? They agree yes. Fantastic!! Reassure. It’s ok. You are taking delivery of a 30mpg vehicle. Correct? Yes we are trying to. You have a 75 dollar a week gas bill. Correct? Yes. Well let’s look at this, if my math serves me correctly, the new vehicle gets 30% better gas mileage, therefore you will be saving 24.75 dollars per week or a total savings of 99 dollars per month in gasoline at the current prices. If the prices go up you will be saving even more. Now Mr. and Mrs. Customer, you can see the savings. Correct? Yes we agree. Now you can take delivery of your new car. We all feel better. Correct? The customers will agree. This is strong!!! Leaders lead!! You never lowered the price of the vehicle, you showed total out of pocket expenses.

Create the motivation in all. The buyers and the employees. You will be a closing machine!!!

Views: 292

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by Fran Taylor on August 16, 2011 at 11:15am
Good one Tony. I enjoy our conversations on the phone as well. Best of luck my friend.
Comment by Tony Provost on August 16, 2011 at 11:11am

BC- That statement is absolutely TRUE! How many are truly willing to go all out, at ALL TIMES, to lead at all costs? Thanks for your imput. I truly love your style!!

Comment by Tony Provost on August 16, 2011 at 9:51am
Socrates- Thanks for your support!!! Keep the events HOT!!! Have a great week
Comment by Socrates Vithoulkas on August 16, 2011 at 9:43am
This is a great read full of your positive energy. keep up the great blogs...
Comment by Tony Provost on August 16, 2011 at 7:55am
cj-that's GREAT! Love to know the responses. keep in touch.
Comment by CJ Romig on August 15, 2011 at 8:46pm

...right click mouse...copy...open word...paste...save new document as "Are you a leader?"..open outlook...hit address bar...select managers..type in the subject line, "Read and get back with me with your thoughts"..Insert document titled "Are you a leader" .... Nod my head like I am the smartest guy in the room..hit send...

 

Wait till tomorrow for some great dialogue in my managers meeting..

 

Thanks for a great meeting starter for me!

 

CJ 

Comment by Tony Provost on August 15, 2011 at 7:49pm
Steven- so happy we were able to fill you up with some automotive juice, this evening! Thanks for the comments and th promo. Look forward to some more dialogue my friend!!!
Comment by Tony Provost on August 15, 2011 at 7:25pm
MB- I am so pumped up right now, I want to ENERGIZE the whole dE FAMILY of FRIENDS. I truly appreciate your support and comments. Look for some true cutting edge stuff to come.
Comment by Tony Provost on August 15, 2011 at 7:20pm
Melanie- I hope you have the best month ever and this gives you added motivation. Thank you for the comments and promo.
Comment by Marsh Buice on August 15, 2011 at 7:20pm
Tony, your enthusiasm is infectious...a thousand miles away I can feel your energy. I am sure you are like raw plutonium to those in your dealership. Keep 'em rolling brother.

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service