When it comes to proper utilization of a CRM solution for dealerships, it must be accepted that every dealership has a unique customer base.  Unfortunately, in many cases, dealerships are unable to customize a CRM in order to pursue and reach their own unique customer base most effectively.  The reason for this in almost all cases is lack of training.  The advantage of having proper training on the full capabilities of a CRM system for dealerships is simple.  It leads to increased productivity, i.e. you sell more cars.  Make sure your CRM provider is not only providing the most current technology, but is also committed to making sure you know how to use it.  Because the problem of underutilization with CRM solutions is ubiquitous, it is important to set an expectation of continued training and education up front with your provider.  As your customer base changes, you need to know how to customize your CRM to adapt accordingly and proper training is an essential part of this process.

If you have any questions feel free call us directly at 1-866-455-2510 or email us at info@dealerpeak.com.