Great article recently published in The Car Connection: "Car Customers Hate Haggling More Than Anything." It might seem obvious, but sometimes dealerships can get caught up in the sales game, and forget that customers are so disinclined to participate. Getting a great price for the customer while also turning a profit for the company is a high priority (and rightly so) but a new survey found that the one thing customers hate above all else is negotiating the price of their new ride.

Dealerships are combatting this reticence by highlighting "hassle-free" buying experiences and up-front prices. This is particularly important since potential buyers have most likely already done their homework before hitting your show floor.

To sum it up:

"The results were pretty clear. Doing research was favored by a whopping 66% of respondents, while taking test-drives came in a distant second, with just 15% of the vote. A very curious 11% said they enjoyed securing financing, and just 8% liked haggling over the vehicle's price." -The Car Connection

So how do you think your customers' experiences have been at the dealership you represent? If you've bought a car recently, how was YOUR experience? Just a good reminder to keep being honest with our customers even as we work to create innovative marketing strategies and tools to draw buyers in.

You can read the full article from The Car Connection here.