One of the most brilliant minds in search and digital marketing will teach dealers how to prioritize their online content marketing strategies and reach qualified customers through local search, mobile and social media marketing efforts in light of recent algorithm changes.

Salt Lake City, UT – July 9, 2013 – DrivingSales today announced that Danny Sullivan, widely considered one of the world’s top minds in Internet marketing, will keynote the fifth annual DrivingSales Executive Summit (DSES) which will be held Sunday, October 13^th through Tuesday, October 15^th, 2013 at the Bellagio Las Vegas.  Sullivan’s keynote, Racing to Keep Up with the Fast Pace of Digital Marketing, will focus on helping dealer attendees navigate and thrive through the constant flux of new search engine – and digital marketing – rules and algorithm changes, from mobile to local.  The keynote is part of a line-up of insightful and inspiring experts and innovators from in- and outside the auto industry – all providing actionable tactics for issues critical to dealerships, from branding in a crowded marketplace to reputation management to team building.

“Online marketing is challenging because it changes so rapidly.  New platforms emerge and algorithms updates happen daily that affect the underlying strategies that dealers use to connect with customers,” said DrivingSales CEO Jared Hamilton.  “Our 2013 DSES keynote line-up cuts through the clutter to focus on exactly what dealers need to know to be profitable. No one is better equipped to guide our dealer attendees through the current search engine landscape than Danny Sullivan, who has been leading the charge on search engine tactics for nearly two decades.”

Sullivan began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as "A Webmaster’s Guide To Search Engines," a pioneering effort to answer the many questions site designers and Internet publicists had about search engines. Sullivan currently heads up Search Engine Land, which covers all aspects of search marketing and search engine news.  He also serves as Third Door Media’s chief content officer, which owns Search Engine Land and the SMX: Search Marketing Expo conference series. Sought after by the media for his search engine expertise, Sullivan is also a very popular speaker at national and international marketing events, including SXSW, Adobe Digital Marketing Summit, PRSA Digital Impact, SearchFest and Webfest Global.

Sullivan’s DSES keynote Racing to Keep Up with the Fast Pace of Digital Marketing is a turbo-charged journey through the latest trends in SEO and search marketing strategies. Covering a wide range of marketing opportunities on Google, Bing, Facebook, Twitter and beyond, automotive dealers will learn how to prioritize their digital content marketing strategies and reach qualified customers through local search, mobile and social media marketing efforts.  Attendees will walk away with a greater understanding of cross-platform content opportunities, as well as with best practices for search and social media that can be implemented immediately in their marketing campaigns.   Among the topics to be covered in the keynote are: the current state of search marketing strategies; the changing dynamics of local and mobile SEO; what Google is doing to help brands and consumers; how marketers need to respond to new rules and best practices for retail/automotive - tip/tricks/secrets and content marketing strategies. 

Each year the DrivingSales Executive Summit automotive conference sells out.  Tickets are still available http://drivingsalesexecutivesummit.com/registration/.  For more information about the DrivingSales Executive Summit and to register, visit: DrivingSalesExecutiveSummit.com or contact dses@drivingsales.com.  Stay tuned for DSES news as it develops on www.twitter.com/drivingsales and on facebook.com/drivingsales. Participate in the conversation with the #DSES hashtag as preparations continue throughout the year.

About The DrivingSales Executive Summit (DSES)

The DrivingSales Executive Summit is where the most progressive dealers gather to collaborate and learn forward-thinking trends in automotive operations. DSES features world-renowned experts on marketing, technology and retail operations from inside and outside the industry who provide the most valuable and actionable insights for today’s dealership professionals. The DSES agenda is dealer-driven, ensuring the content is 100 percent focused on the needs of progressive dealers.  Only the top 10 percent of speaking applications selected by DrivingSales members make it on the agenda.

To protect the quality of the event, seating is limited and always held at a 5-diamond venue.  DSES has sold out every year. For those interested in attending, securing seating as early as possible is recommended.  For more information, visit DSES.com

About DrivingSales

DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships.  DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success.

Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has a registered user in over 50% of new car dealerships in the US and is active in several other countries around the globe.   To learn more about the DrivingSales community, training or performance analytics visit DrivingSales.com, DrivingSalesUniversity.com and DrivingSalesData.com

DrivingSales Executive Summit Media Relations:
Elizabeth Johnson (Elizabeth@mwebbcom.com), mWEBB Communications, 213.713.4865

Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340