10 questions about CarPriceHero

1. How long have you been on Dealer Elite?
We have been on Dealer Elite for 2 years now.

2. What do you like best about Dealer Elite?
We have really found some great ideas on best practices that were very useful in our dealerships particularly with Internet Sales. Chris Saraceno/Mike Myers and the entire dE team do an excellent job on the site and the member interaction from the group is awesome. It was our successes and frustrations with internet sales and marketing that led us to create our own programs. Now that mobile has evolved, we have created a mobile buying program called CarPriceHero.

3. What is CarPriceHero?
CarPriceHero is a program designed to enhance the auto buying process for smartphone users while increasing sales for participating dealers through a mobile application. The CarPriceHero team has combined patent-pending technology, #1 rated auto buying programs, nationally recognized marketing talent and over 100 years of combined dealership experience to create an all-encompassing platform for success.

4. How does CarPriceHero work?
Smartphone users download the free app from the App Store. Next, they select their vehicle of preference and they are given the nearest participating dealer's information. Once they arrive at the dealership, they must check in on the app and their info is then sent to the dealership's program manager. User can then go to any new vehicle on the lot and simply scan the window sticker to instantly receive the Dealer's best price. From there, the User can either accept the price and complete the buying process with the Program Manager or they can continue scanning until they find the vehicle the want. Along the way, Users have access to a call center 7 days a week where staff is trained to drive the User to the dealer's lot.

5. Why should dE members check out CarPriceHero?
Currently, there are over 117 million mobile users and that number is growing daily. A recent poll stated that 25% of these will purchase a car in the next 12 months and 78% of them will use their mobile device in the process. In addition, smartphone users are in the perfect demographic for qualified buyers. The average annual household income exceeds $100,000 and most users are between 18-45 years of age. Bottom line, if dE members are not in mobile, they are missing out. In addition, we created the #1 automotive research app in the AppStore today, Car Factor, which is outperforming apps such as AOL Autos and Edmunds and our current automotive buying programs close more than 40% of all leads within 2 weeks. As our Dealer, you're in good hands.

6. What's in it for the dE member's and Dealers?
CarPriceHero Dealers and dE members will receive numerous benefits such as: participation in national advertising campaign driving customers to their lots, exclusive territories with exclusive customers, buyers-not leads-delivered to their lots, captured customer activity, in-market buyers, patent-pending technology and listing in CarFactor, the #1 automotive research app in the AppStore today.

7. What's in it for the Customers?
CarPriceHero members will have peace of mind knowing that they will (1) receive special treatment as a CarPriceHero member (2) receive the best prices available (3) be directed only to consumer-friendly dealers (4) have access to a call center to guide them through the process...all using world class technology. These factors combine to give them leveraged buying power like never before.
Buying is simple with CarPriceHero Pick,Click,Drive off Quick!

8. Where does the pricing come from?
CarPriceHero gives users pricing that comes straight from the dealer. Once the dealer establishes agreed upon pricing, a daily inventory feed refreshes their pricing. Rebates are attained via a live feed to ensure total accuracy.

9. When does CarPriceHero launch?
CarPriceHero is currently signing up dealers to secure their exclusive territories. The national media marketing campaign will take place launch will take place Summer 2011.


10. How much does CarPriceHero cost?
Pricing is based on a pay per sell model...you don't pay until we sell you a vehicle. A small initial investment, structured around projected sales volume, will secure the dealer's territory and include them in the national marketing launch. Our territories are offered to our current 2,600+/- dealers first that participate in our other programs like Costco Auto program, Navy Federal, and AAA. If dE members want more information about CarPriceHero email contactus@carpricehero.com or ask for Cimberlee Collier or Carrie Smith at 901.552.4959.