Rockville, MD--DealerOn, the premier auto dealer website provider, announces that two of their auto dealership customers have been awarded Dataium Website Performance Awards for October 2011.  Dataium uses various performance metrics collected from participating dealership websites to recognize auto dealerships and their website providers for their online performance.  Volkswagen of Lithia Springs was awarded the Auto Shopper Intensity (ASI) Award and Joe Cecconi’s Chrysler Complex received the Best Performance: Leads per Auto Shopper Award.

The ASI Award is Dataium’s proprietary index used to measure auto shopper engagement, enthusiasm, and intensity by tracking the lead to visitor, returning visitors, visitor to auto shopper conversion, and search to visitor ratios.  Volkswagen of Lithia Springs was given this award for October, showing that they were ranked within the top five in each of the measured categories.

Joe Cecconi’s Chrysler Complex was awarded the Best Performance: Leads per Auto Shopper.  This is given to the auto dealership website that has the highest percentage of leads submitted on their site per auto shopper.  This shows that their dealer website is able to convert those that visit their site into actual leads.

DealerOn, Inc., a leading online marketing company serving the retail automotive industry, provides online marketing solutions to auto dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.

In addition to providing online marketing for auto dealers, DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard. The Digital Dashboard helps to document the precise impact of their services for every new customer. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.

By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms.  Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.