I would like to share some feedback from Internet Sales Managers at a number of very successful dealerships that have seen their sales numbers grow with the implementation of 360-degree spins/panoramas on their sites.

“360’s do a great job of giving our customers the ability to explore any vehicle. They give them that virtual opportunity to see the details if they are not actually here at the dealership. We are confident 360’s make them feel more comfortable and raises their level of interest in the vehicle they are looking at.”  J. Skobin, Galpin Motors

“The 360-degree views on our site bring customers to our dealership. 360’s pique their interest, help raise their comfort level, making them more willing to come in and see the vehicle in person. That is a huge bonus for us.”  C. Holland, Norm Reeves Honda

“We have found that interior 360-degree panoramas and exterior 360-degree spins have helped to significantly improve our website performance.  Key metrics such as Returning Visitors, Average Time On Site, Interactivity and Page Views Per Visit have all grown.”  B. Denson, Dave Smith Motors

“Interactive imagery is visually powerful. It gives our online customers mental ownership of the vehicle. 360’s allow them to visualize themselves in the vehicle, behind the wheel. That is so important.”  K. Rae, Huntington Beach Chrysler Dodge Jeep Ram

“High quality images and interactive videos sell cars because they build consumer confidence. They make or break a sale. We see a rise in time spent on the site, the level of interaction and in our conversion rates” (with the implementation of 360’s)  Eli Reeves, Heyward Allen Toyota

“360’s changed the game. They’ve revolutionized the sales process…changed the way people shop for new cars. Customers are now tire kicking online.”  R. Fisler, CAR Group

You can read more success stories from Internet Sales Managers HERE