Car-Mercial has developed a way to squeeze others off of the first page of search results. The results made my chin drop! They do this by producing a large amount of custom professional videos for each of their clients. These videos are matched with an extensive key word list (unique to each brand/vehicle/location) and uploaded to numerous video search engines. From there the videos get picked up by thousands of additional sites and displayed all over the internet. The net result is that Car-Mercial clients will occupy the majority of the page for numerous major search terms in their area (and often in their competition’s back yard)!
Car-mercial clients have reported doubling their website leads after going on the program. This happens because the dealership message is getting out more. The competition, third party lead sites, and dealership rating sites are getting squeezed out. Each of the videos features the dealership web address and has either a live or static link to the website. While Car-Mercial is not a third party lead provider, it would be interesting to document the effect of the program on website hits and leads produced.
The offer: Car-Mercial is looking for 5 dealerships to participate in the case study. In return for Case study pricing (R & D Partner Pricing of 50% Discount and Waived Production fee) each dealership will agree to share website visit and lead statistics for the 90 day trial. Car-Mercial will supply page ranking statistics for the top 5 search terms for each dealership, and moderate the discussion.
What you will get: Each dealership will go live with at least 80 professionally produced custom videos, plus up to 25 videos supplied by the dealership. Each month thereafter, an additional 40 videos will be produced and uploaded, plus up to 25 videos supplied by the dealership. Car-Mercial collects as many look and feel assets as possible. We also ask for any slogans and tag lines. The intent is to produce videos that continue the message that each dealership is projecting. Each dealership will receive an exclusive local territory. No other same brand dealers will be accepted into the program in this area. Videos will be uploaded for New, Used, Fixed Ops, Reputation Management, and Custom Dealer Videos (Ex: Testimonials). Any dealer who request it, will get a full product presentation and demonstration whether they participate in the study or not.
What we ask for: Dealerships may be selected as a cover story in Dealer Magazine. Participants must be willing to share their experiences with the program. Dealerships will need to commit to the program for at least the duration of the study. Dealerships must have the ability to collect website analytics data. Site visit and lead submittal data reports are to be shared with Car-Mercial for posting in this forum in connection with the case study.
How to get started: For more information, please contact Mike Paulson at 561-301-0645 or mpaulson@dealersevolve.com for availability and pricing for your brand and market area.
Links: Carmercial.com
Sample New Car Video
Sample Used Car Video
Sample Fixed Ops Video
Sample Reputation Management Video
Sample Testimonial
Thanks! We look forward to your participation.
Mike Paulson
Dealer eVolution, LLC
561-301-0645
mpaulson@dealersevolve.com
*Dealer eVolution, LLC is an authorized reseller of Car-Mercial products and services
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