Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic

Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic

HookLogic chosen to present their offering to Dealers United members due to their cost-effective, unique and unobtrusive generation of first party leads.

Sarasota, FLA – May 1, 2012 - Dealers United, the first service to truly leverage the buying power of individual dealerships, introduced their second deal to members today: lead generation services by HookLogic. According to the most recent Dealers United member survey, 47% of dealers ranked lead generation as a High Priority or Critical Need.

As Dealers United delved into researching providers in the space, they weighed first party leads – those leads generated by the dealership itself – as the most powerful due to their high closing rate and low cost. After rigorous research, vetting and testing more than a dozen first party lead generators by the Dealers United team, HookLogic’s solution came out on top as the best provider of top-quality, first-party leads for Dealers United members.

The result is a deep member discount for HookLogic’s solutions, along with industry leading terms and conditions. In addition, Dealers United has secured favored nation pricing for members, ensuring any price drops will automatically flow through to members who bought the service.

“There are some terrific lead-generating campaigns out there that make use of online appraisals, credit applications and other services, but many of these products already have broad adoption. We feel HookLogic’s solution has the ability to provide game-changing results for our members,” said Jesse Biter, Co-Founder of Dealers United.

In many ways, Dealers United acts as the business development arm for private dealerships and dealer groups by researching vendors and negotiating their services at a substantial discount. Members cast their votes for the categories to be presented and receive monthly offerings at highly discounted prices from fully-vetted vendors. While members have the ultimate power in determining whether or not they buy the service, like any good buying community, the more members who purchase the selected deal, often times the better the pricing.

“We’re honored to be chosen by Dealers United as their first lead generation provider,” said David Metter, president, automotive of HookLogic. ”The vetting process was one of the most comprehensive we’ve been through and we feel confident that after seeing our lead generating campaigns in action, Dealers United members will feel as confident in our results as the vetting team.”

If you are an automotive dealer and would like to become a member of Dealers United, please visit: http://DealersUnited.com.

If you are an exceptional automotive industry vendor and interested in being considered for a future members-only deal, please complete the vendor registration process here: http://dealersunited.com/signup_vendor.cfm. Dealers United thoroughly vets all suppliers and categories well before negotiations with a provider for a given product or service.

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About Dealers United:

Dealers United is the first service to truly leverage the buying power of individual dealerships. By acting as a dealer advocate, Dealers United vets vendors, negotiates great deals and levels the playing field against very large dealer groups. Our goal is to ensure that every dealer, regardless of its size, has an equal opportunity to grow and succeed in this industry. As individual dealerships are increasingly challenged to allocate expensive resources to select the right vendors, Dealers United aim is to build strong relationships, negotiate terms and pricing with vendors and stand united. For more information on Dealers United, please visit www.DealersUnited.com.