When a customer comes to a dealership to have the car serviced, they need something to do. Most of them will grasp for their phones to kill the time, but you can use the advantage of having them in your waiting room by offering them content. Content can be displayed on your dealer TV using the amazing technology of digital signage.
Using special technology, TV signal is resized so that it leaves room for a banner positioned at the bottom of your TV screen. This way, the viewer’s attention is grabbed and can be used for all sorts of advertising – but the one that is best for you is to display your dealership’s offers. In fact, it is scientifically proven that almost three quarters of brand purchase decisions are made in-store – meaning that this kind of in-store advertising will be most beneficial for your dealership.
All sorts of content. Starting from live television program – according to their liking – all the way to displaying your dealership logo, automated new car specials, F&I information, dealership specials, parts and accessory sales, special offers and discounts – you name it! A banner is set at the bottom of TV so that it does not interrupt programming and makes a perfect undisturbed graphic image.
Today’s businesses are going online – if you are not on social networks, you practically don’t exist. A banner of your dealer TV can be used to display your social media accounts (with a CTA: Like Us!), and even to opt-in for or download your mobile texting solution.
Automotive dealerships today need to realize the advantage of technological advancement and use it while it is ripe. This way of in-store advertising is what will make communication better – dealers need it in order to retain their customers. We hope you will realize this on time.
Link: https://www.AdvantageTec.com/banner-tv/
Contact us 1.877.772.8832 to set up a demonstration today
AdvantageTec, Inc.
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