There are a numerous amount of different sales processes available and work well, I particularly like one entitiled "DELTA" D- Develop prospective customers' interests so they will listen to your message. E- Engage customers' on a meaningful dialogue, L-Learn the prospects' situation/problem /challenge. T-Tel your story after you clearly understand that your product and services fit for their situation, problem or challenge A- Ask for a committment , when it's appropriate. Your first words matter the most, because you have appoxmitate 30 to 60 seconds to make a favorable impression upon people, because your first words determine in the customers' mind if they wish to continue engaging with you. There are five key principles to developing a prospective customer interest 1-Research to find intersting things to open the dialogue 2-Use openings to create a safe enviornment 3-Bring "VALUE" to the interaction prior to starting the sales conversation 4-Make connections that can actually help your customers' 5-Be crystal clear about what you need to know and go about finding that out. So how will you do that? Making people want to listen is a function of how much you know, how well you present what you know, how creative you are in shaping what you say how much time you spend planning for a sales conversation,and how much genuine interest you convey witih your dialogue.There are many ways to bring value to the conversation but you need to make it a habit not an afterthought.One way is to find out what's important to them and then find something of inteerst on that subject and send it to them , with a note saying Hi Mr Jones , I saw this article and I was thinking you may enjoy reading it since you are an expert in this field etc. So if you give people a thought or an idea that will help them, you can never lose.Being clear what you need to know-If you want to enhance and makes the sales interaction successful-and indeed be seen as unique from all other salspeople you need to prepared in two ways The Content And The Condition.The content being al the things you are ready to ask about , and the condition being the psychological enviornment- the emotional mood you create that can succesfully differentiate you from other salespeople and rapidly make the customer want to do buisness with you.So encourage people to listen because of what you have to say is both interesting and potentially valuable .In the selling world, a balance of strong content and safe conditions creates the greatest likelihood for potential success because as you know people buy with emotion and justify the purchase with reason.
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