In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the study (called “Women + Mobile: The Unbreakable Bond,” found that 60% of women say their smartphone is the most important device they own, and 88% of women say their phones give them something to do during their “empty” time every day. What does that mean for you and your dealership? Well, if you're not fully engaging the mobile space in your marketing to women efforts, you're missing out.

What is your mobile marketing strategy aimed at Women?

About Jody DeVere

Jody DeVere is the CEO and President of AskPatty.com, Inc., AskPatty.com helps dealerships attract, sell, retain and increase loyalty with women customers, certified dealers are held to a high level of customer satisfaction. Visit www.askpatty.com/getcertified to learn more about how to become an AskPatty.com Certified Female Friendly.