Nicki Allen, Operations at Classic Chrysler Jeep Dodge Ram Mazda in Texas, explains how to utilize technology, strategy, structure and process to increase your ROI in her presentation titled “Listen Up Kool-aid Drinkers”.  Be sure to check her out at Digital Dealer 11 in Las Vegas on Wednesday, October 5^th from 3pm-3:50pm.  Look for Session #126.

Listen Up Kool aid Drinkers
How to utilize technology, strategy, structure, and process to increase your ROI

OK Koolaid drinkers… we have all done it… drank what the vendors were selling… now learn how to combine the technology of tomorrow with the experience of yesterday to increase productivity and profit. This session will cover everything from choosing the right technology to the basic ABCs of online procedures and how to implement them in your store. Stop making decisions because something used to work and start making them because you can prove they work now!

Nicki Allen, Operations, Classic Chrysler Jeep Dodge Ram Mazda, is one of the premier new generation dealers. She has been around the automotive business her entire life and has been fully hands on since 2006. Her knowledge of technology and how it relates to the dealership has garnered her national attention. Her social site, Grinding Gears with Nicki, has picked up national prominence and she is a mainstay at her Mazda and Chrysler NADA 20 groups. She currently sits on Mazda's Internet Advisory Board, is one of six dealers chosen as an editor for DrivingSales.com and plays an influential role with many other industry companies. The success at her dealerships is shown by the many awards they have received. The Mazda dealership is a past Gold Cup and current President's Cup winner.  The Chrysler Jeep and Dodge dealership is one of the premier dealerships in the Dallas Metroplex and they are continuing to expand. Allen interacts with hundreds of dealers and industry leading companies every year to keep her dealerships on the cutting edge of technology.