Digital Dealer Webinar: Thursday, August 11th, 2011 at 11:30am EST. Click here to register now!

Learn How to Drive the Highest Quality Leads to Your Showroom

 
Industry expert David Metter, former Chief Marketing Officer (CMO) for MileOne Atlantic Automotive, the mid-Atlantic's largest automotive group, is sharing his expertise.

As dealerships get better and better at generating leads online, the challenge becomes developing processes to drive the best leads to your showroom. But how do you determine which leads are most likely to actually buy – and how can you ensure that they buy from you instead of your competitor? 

Targeted incentives are a proven effective way to get motivated buyers into your showroom. Choosing the right prospects to incent will help improve your show-to-close, and keep your cost per sale down. 

In this webinar, you'll learn the critical importance of scoring leads from all sources, and how to drive only the best leads to your floor.  

What you'll bring back to your dealership:
• Deliver quality over quantity – how to offer incentives to only the leads most likely to buy 
• Re-incenting based on lead score: How to get the best leads to come back 
• Adding incentives to direct and email campaigns that will dramatically increase show rates 
• Great processes for handling those leads once they're in the door 

…and much more. 

There's no better time to master the art of identifying and incenting top-quality leads!