Join Ray Fenster for an encore presentation from the 10th Digital Dealer conference: Revving Up Fixed Operations to 100% Absorption Using Digital Process and Marketing

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Learn the six important steps to put fixed operations into the proper digital mix and ahead of your competition without an increase in overhead.

Turn your fixed operations department into a smooth-running money-making machine using proven digital tools and techniques that will keep you ahead of your competition.

•Did you know that simple positive language can make the difference between a money-losing RO and a money-making RO?

•Why not have your customers come into the service area ready and willing to accept your recommendations by using social media effectively? 

Stop trying to integrate your fixed operations message with variable ops and learn how to reduce costs by blending your message, frequency and reach. You’ll come away with real knowledge that can be put to use immediately -- specific tactics and strategies that will allow you to grow fixed operations and variable ops today, tomorrow and in the future.

After attending this webinar, you’ll know:
•Time saving methods for effective digital walkarounds. 
•The most cost effective way to blend your advertising with variable ops.
•How to turn an Internet discount service into an incentivized money maker.
•The tricks on how to convert an Internet sales lead into a service customer.
•Three simple steps for using social media to increase your customer base and improve retention.
•Quick videos that can bring more positive customer reviews.
•How transparency will change how we operate dealerships.

Ray Fenster has spent the last several decades working in the digital space with specific focus on developing innovative e-commerce solutions for Business to Business (B2B) and Business to Customer (B2C) companies. As an e-commerce director for quality organizations, Fenster pioneered cutting-edge applications for vendors and OEMs such as ImagicLabs, AVV, Autobase, Reynolds, ADP, Dealerskins, Blackbook, Carfax, eBay, AULtec, Autobytel, Ford, Lexus, and Saturn. He was one of the first Internet professionals that moved e-commerce into fixed operations and social media. Fenster continues to coach and train. He has provided training to many of the nation’s top Internet managers and directors, both one-on-one and through his workshops at industry events. His ability to understand technology, how to apply it efficiently online and integrate multiple mediums, combined with his passion for developing industry best practices, allows him to demonstrate success and improve an organization's ROI. He is a regular contributor to several publications and has presented at numerous popular workshops, forums, and conventions. He has a passion for training, business development, leadership coaching, developing and applying new cost effective technologies, pioneering improved methods for communication and assisting others to grow and prosper.

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