UPDATE: 9/19/11 - The Digital Dealer Webinar scheduled for 9/22/11 with Phil Zelinger has been postponed until after the 11th Digital Dealer Conference & Exposition. Stay tuned for more details. 

Digital Dealer Webinar: How to Sell More with Less Using Technology Driven Processes Powered By Social Media

Date: 9/22/2011 at 11:30am EST - CLICK HERE TO REGISTER!

The auto industry has been forever changed by the Internet. The technology that empowers consumers to navigate on the WWW has challenged auto dealers to follow them online to earn their business. 

Auto dealers must use technology driven processes to leverage the viral nature of consumer driven social media to join the online conversations that are the market from the inside out vs. from the outside in. 

Once an auto dealer earns a position on the car shopper’s short list, it is critical that the sales/service staff at their dealership provide the same transparency and relevancy that consumers demand online. 

Auto dealers must deliver information with efficiencies that can only be achieved by technology driven processes at their brick and mortar facilities that integrate with their online showrooms and digital marketing messages. 

With Phil Zelinger’s 25-plus years of experience as a general manager and dealer principal, he is able to teach you how to leverage the viral nature of social media to maximize ROI using technology to integrate processes at your real world facilities with your online showrooms. 

After attending this webinar, you’ll know:

How to evaluate your present processes and staff in sales and service vs. your competition and how to apply today's technologies to maximize your ROI.

Best practices in specific areas of operations, starting with HR, to build a more effective sales/service and management team using technology based processes and online employment practices. You’ll learn how to find key personnel supported by job descriptions, performance based compensation plans and defined areas of responsibility both individually and by department.

Everything that you need to know about the various channels, communities and technology driven processes in social media so you can take advantage of its viral nature to deliver a consistent cost-effective marketing message for sales and service.

Philip Zelinger is the president of Ad Agency Online and founder of a respected auto industry social networking portal - AdAgencyOnline.Net. His 25-plus years of experience as a general manager and dealer principal are enhanced by his hosting a blog talk radio station - WAAOL, All Automotive Advertising News All The Time - which provides him access to cutting edge advertising technologies before the competition. As the author of two books on the auto industry, including "How to Sell a Car," he is a recognized authority on market trends with the responsibility of selecting key vendors for his dealer clients.

CLICK HERE TO REGISTER!