Digital Finesse

Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving. No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.

Digital shopping and digital living has created a very unique challenge for dealers. It now makes your competition a huge factor on your dealer success. Tools like social media, link building, seo, sem, video optimization actually takes much visibility away from a dealer because they now have to compete for online presence. The biggest mistake car dealers make is using the social media sites as a sales tool. Facebook, twitter etc are wonderful tools to connect and reach out to individuals but its not a sales tool. Why are you trying to sell a car on twitter? If you utilize these wonderful tools and finesse the art of social media correctly , you will gain the respect and trust that will make you a SUPER STAR! How is that? My advice for success and digital sales finesse is very simple and I call it Relationship selling 101. Change your thought process on what social media can offer you. All these tools have the most effectiveness and presence when all you are trying to do is build, gain and master relationship selling and conversational connections.

You are trying to gain and not lose twitter followers and facebook friends correct? Do NOT list your inventory or sales pitches on there but master the conversation and media presence in a unique but tactful way. What can you do on the social media aspect that will make you stand out and have people wonder " Wow I wonder who that person is or what that person does for a living". Its Tactful advertising that promotes a product nobody knows better than you - the product is YOU. Dare to be different and unique - Establish your "it" factor - Interest and intrigue people - gain the relationship because the SALE is next.

“Instead of giving myself reasons why I can't, I give myself reasons why I can”

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Comment by Michael Baker on April 29, 2011 at 9:47am: Know the owners of Planet. They are great people. Pride yourself on your expertise as a client Lizelle.

Comment by Lizelle Landino on April 28, 2011 at 7:05pm: Let me share a quick example with you. Hope my dealer friend does not mind. I visited a great dealership they are probably the most unique place on planet. Sales floor is packed with history, race cars, barber shop and the sales managers sit in "booth office" setting called the concession stand. Really great!!

Dealers facebook page, follow the page down a bit and see the photo posted by me. This created an impression with the dealer and kind words in response is good for me right? :-)

http://www.facebook.com/PapasDodgeJeep?ref=ts

Comment by Lizelle Landino on April 28, 2011 at 6:54pm: Well I dont think male of female is really the objective. It is a source for information gathering and building relationships. So i doubt male or female is where we should question it but rather lay out your demographic business goal areas and connect , learn about the community and people. Its is perfectly ok as a business or consultant to post pictures, report on good results, and promote your business often. Don't over kill it because it is just going to hurt you and not help. Business and consultants have an enormously large community in the auto industry, everyone reads good tips, good business solutions etc. It is a way to communicate and build relationships rather than selling but instead to tell the world how wonderful or interesting maybe even crazy you are :-) It is critical to keep the focus of the page on yourself mostly.

If I had a business page I would be really creative with news, events, competitions, etc to keep people interested and appreciative that you exist as a business. Just my thoughts.

My question is - marketing companies that take control of these pages, do they not know this? or business gets too large to keep the focus on this?

Comment by Michael Baker on April 28, 2011 at 10:46am: Lizelle

Once again, an excellent executed narrative in keeping Social/Digital Media simple and understandable in application. A couple of inquiries if I may: 1-Should one keep most Social Media postings generic to men and women and 2-Do you have any wisdom to share on FB exclusive pages for Business or Consultant narrative templates?

Comment by Michael Baker on April 28, 2011 at 10:43am: Lizelle

Once again an excellent executed narrative in keeping Social/Digital Media simple and understandable in application. Do you have any wisdom to share on Fb exclusive pages for Businesses or Consultant profiles?