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Stan, at a recent Saturday meeting one of the salespeople who has been with us for years, gave his complaints, and ended by saying, "That's why I hate the Internet".
My opinion is unequivocally that anyone who hates the Internet does not belong in sales. This particular person who has a lot of repeat business will stay. But how does his attitude affect others on the sales force? This, in my opinion, affects creativity and enthusiasm for solving problems and increasing productivity.
Creativity allows us to adapt to new circumstances that are beyond our past experiences. When we stop responding creatively, we stop being valuable. That is my opinion. Like Thomas Kelly says, that and a dollar will buy you a cup of coffee.
Mike,
Excellent. I missed this. You are so right.
Note the 43% overall open rate and that on average the video emails were viewed twice on average. Shows the power of a unique response to the incoming lead as opposed to the 11% cited above. 14% of all the incoming leads are converted to sales also.
This is what the receipient sees in their inbox:
And you can see the video by clicking HERE
Instead of sending templated (form letters) text based messages stand out from the crowd that is sending form letters with no human element.
This program also notifies the internet manager immediately upon it's being viewed. Within moments he calls. Invariably the person says "I was just watching your video" we say "you're kidding me" they say "no, really", we say "well I guess it's meant to be" and go for the appointment.
Notice no pricing or even mention of pricing. In the video are several calls to action (useful links). In addition to high closing rates the gross averages are high as well.
Mike Stoner
"I have ways of ma
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