Direct Response Marketing

First of all lets go over the definition of “Direct Response”:

Definition – What does Direct Response Marketing mean?

“Direct-response marketing is a type of marketing that elicits a specific, measured response, resulting from a consumer’s direct response to a marketer. Direct-response marketing facilitates the delivery of a call to action and outcome via direct or online interaction for immediate feedback and response.” 

Direct-response marketing differs from direct marketing, where an advertiser directly contacts potential buyers.” (from techopedia.com)

Can you use Direct Response Marketing in your business? Well if you want to do  marketing that demands a direct response from your potential customers then the answer is YES.

This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

How are YOU targeting your prospects?

So, what does direct response marketing look like? Well, it comes in many forms, including:

• Direct mail
• Print ads
• Radio and TV ads
• Coupons or other incentives
• Telemarketing

Some of the advantages of direct marketing are:

• A great way to use free time during lulls in business
• Productive way to communicate and empower you to create more relationships
• Great way to up- and cross-sell to current customers
• Low cost way to rustle up new business
• Used as leverage to turn small sales into large sales
• Supplement your current marketing program
• Cost-effective way to reach target markets
• Offers measurable results
• Reach outside your local area for new business
• Increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

Direct Response Marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

Learn the 5 Critical Steps Every Business Owner MUST Implement To Become Successful at:http://targetmarketingacademy.com/

Please post how you have used Direct Response marketing in YOUR business in the comment section below.