Free webinar on October 30^th, 2012, at 2 p.m. teaches dealers best practices for compliant marketing

Daytona Beach, FL–October 23, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the fourth in a series of webinars the company is hosting with Automotive News. This webinar addresses the critical issues of compliance, including recent FCC rule changes, and provides additional important information and best practices for compliant customer communications. The webinar will take place on October 30^th at 2 p.m. EDT. 

Titled Best Practices for Compliant Marketing, the webinar is moderated by Peter Brown, publisher at Automotive News, and will feature the industry expertise of Mike Martinez, CMO and Eric Sloan, Vice President of Compliance for DMEautomotive. This information-packed webinar will empower participants to protect their businesses and maintain proactive communications with potential and existing consumers in an environment where rapidly changing technology means that both businesses and regulatory authorities are in a race to keep up with how consumers like, and do not like, to communicate.

Key topics covered will include:

• Education on state and federal regulations, and how they directly impact customer communications.
• Tips on creating effective communication in accordance with current law.
• Best practices in managing opt-ins and acquiring prior express written consent.
• Q&A session with compliance and business law expert - DMEautomotive’s Vice President of Compliance.

“The legal landscape for advertising communications is constantly changing,” stated Sloan, “but with evolving technology and a growing body of litigation and regulatory enforcement, businesses must, now more than ever, educate themselves to ensure that a simple communication does not open them up to a costly lawsuit.” The Best Practices for Compliant Marketing webinar is a crash course on the rules of communicating with your customers.”

For more information, or to register for the New Research in Best Practices for Compliant Marketing webinar, click http://e.ccialerts.com/a/hBQfEgcAJFtOlB8umKGAAAAAA-H/dme8.

DMEautomotive / Automotive News webinars have received strong attendance that has generated exceptional feedback. Visit http://www.autonews.com/section/WEBINAR to download previous webinars in this series.

***While informative, the information shared in the Best Practices for Compliant Marketing webinar is for educational purposes only, and should in no way be construed as legal advice. Participants are encouraged to consult the advice of an independent counsel, prior to initiating any tips discussed within the webinar. Participation in the webinar does not create or constitute an attorney-client relationship.***

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

About Automotive News

Based in Detroit, Automotive News has been the place for all the news that is happening among automotive retailers, suppliers and manufacturers since 1925.  In addition to the 100% paid weekly print issue that is received by 60,000 subscribers, autonews.com is a vibrant Web site with more than four million page views monthly.  It contains the day's breaking news and features two daily newscasts and webinars.  Daily and weekly e-mails and breaking news alerts keep the industry's top executives up-to-date.

Contact:

DMEa Media Relations:
Melanie Webber, mWEBB Communications, 424-603-4340, melanie@mwebbcom.com 
Angela Jacobson, mWEBB Communications, 714-454-8776, angela@mwebbcom.com