Free webinar on Thursday, February 27th at 2 p.m. EST provides an easy-to-grasp guide to mobile marketing; free copy of “The Big Picture Book of Mobile Marketing Strategy” for each attendee

Daytona Beach, FL–February 19, 2014– DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the ninth in a series of webinars the company is hosting with Automotive News. The sixty-minute webinar, “Mobile Marketing Success - What You Need to do Today to Win!”, demonstrates the importance of mobile adoption by auto dealerships and provides easy-to-grasp and actionable steps to ensure mobile marketing success. The webinar takes place on Thursday, February 27^th, at 2 p.m. EST.

“There is a significant void in dealership marketing when it comes to tested, actionable steps dealers can take to get more out of their mobile marketing investment. Deciding to make that mobile investment is the first step, but then what? For starters: recognizing that mobile is not just one, but six distinct channels, each of which needs a specific strategy,” said Mike Walther, president and CEO of DMEautomotive.  “This webinar will help attendees get the biggest bang for their mobile marketing buck.  Consumer adoption of mobile devices is massive and is having a major impact on the way they shop and communicate with dealerships. Being able to separate mobile marketing reality, which this webinar offers, from pie in the sky promises, will be mission critical to dealerships in 2014.”

“Mobile Marketing Success - What You Need to do Today to Win!” features DMEautomotive’s CMO Mike Martinez and Director of Customer Engagement for Driver Connect Kelly Krause. The webinar is moderated by Phil Nussel, Online Editor at Automotive News.

Backed by DMEautomotive and third party research, the webinar provides dealerships with steps to easily navigate the rapidly evolving mobile marketplace, including:

1. Mobile stats and facts you can’t afford to ignore
2. Step-by-step guide to mobile marketing success
3. What needs to be done today

The webinar will also outline a comprehensive mobile marketing strategy, covering six primary channels of mobile marketing:

1. Responsive email design
2. Mobile app
3. Mobile wallet
4. Mobile web
5. QR codes
6. Text messaging

All webinar material reflects content in DMEautomotive’s recently released “The Big Picture Book of Mobile Marketing Strategy” and each attendee will receive a digital or hard copy of the book. 

For more information, or to register for the “Mobile Marketing Success - What You Need to do Today to Win!” webinar, click here: https://vts.inxpo.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&...

DMEautomotive / Automotive News webinars have received strong attendance that has

generated exceptional feedback. Visit http://www.autonews.com/section/WEBINAR to

download previous webinars in this series.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. 

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida. 

Contact: 
Media Relations 
Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com 
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, elizabeth@mwebbcom.com