Free webinar on Thursday, September 12 at 2 p.m. EDT is designed to prevent wasteful spending on ineffective outdated service marketing and offers new tactics that can dramatically increase service revenue, call and service appointment success, and customer retention

Daytona Beach, FL– August 29, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the seventh in a series of webinars the company is hosting with Automotive News. The sixty-minute webinar, Service Reminders Are Broken! The 5 Pillars of Successful Retention Marketing, provides critical best practices designed to stop dealerships from wasting millions of dollars on ineffective and outdated service marketing tactics that actually contribute to lost service revenue. The webinar takes place on Thursday, September 12^th at 2 p.m. EDT. 

“Current service reminder marketing programs are based on outdated and broken techniques that focus on old standards of vehicle miles driven, rather than the needs, desires and behaviors of today’s customer -- costing dealers real money in lost customers, ever-increased time between service visits, and lower service to sales conversion,” said Mike Walther, president and CEO of DMEautomotive. “DMEa’s 5 Pillars of Successful Retention Marketing attacks this problem head on and, using real world consumer behavior data as its foundation, provides dealers and OEMs with relevant strategies to dramatically improve customer retention and ramp up service revenue.”

Jim Treece, Industry Editor at Automotive News, will moderate Service Reminders are Broken! The 5 Pillars of Successful Retention Marketing, which also features DMEautomotive’s CMO Mike Martinez and VP of Strategy & Analytics Doug Van Sach.  The webinar includes:

• How to target, and segment, customers based on how they behave and what their preferences are
• Why a full mobile channel strategy is critical to retention, and how to ensure your text, web and email design adapts effectively
• When to communicate with customers … and why the old ‘miles driven’ standard no longer applies
• How to target the customers who are most likely to be loyal and spend more
• How to leverage the power of pre-paid maintenance programs

• How to move beyond ROI and measure the true value created by your marketing investments.

For more information, or to register for the Service Reminders are Broken!  The 5 Pillars of Successful Retention Marketing webinar, click here: http://www.autonews.com/webinar09122013

DMEautomotive / Automotive News webinars have received strong attendance that has generated exceptional feedback. Visit http://www.autonews.com/section/WEBINAR to download previous webinars in this series.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

About Automotive News

Based in Detroit, Automotive News has been the place for all the news that is happening among automotive retailers, suppliers and manufacturers since 1925.  In addition to the 100% paid weekly print issue that is received by 60,000 subscribers, autonews.com is a vibrant Web site with more than four million page views monthly.  It contains the day's breaking news and features two daily newscasts and webinars.  Daily and weekly e-mails and breaking news alerts keep the industry's top executives up-to-date.

Contact:

DMEa Media Relations:
Melanie Webber, mWEBB Communications, 424-603-4340, melanie@mwebbcom.com 

Crystal Hartwell, mWEBB Communications, 714-987-1016, crystal@mwebbcom.com