Free webinar on Thursday, October 31^st at 2 p.m. EST is designed to teach dealers effective strategies for targeting consumers where they are most – on their mobile devices.

Daytona Beach, FL– October 24, 2013 – DMEautomotive (DMEa), the science-inspired,

results-based automotive marketing leader, announces the eighth in a series of webinars the company is hosting with Automotive News. The sixty-minute webinar, “The Mobile Consumer: From Sales to Service, Adapting Automotive to the New Normal,” provides innovative best practices which empower dealerships to hone mobile based advertising and customer retention strategies. The webinar takes place on Thursday, October 31^st at 2 p.m. EST.

“Hundreds of millions of marketing dollars are spent each year attempting to reach the automotive customer – unfortunately, traditional marketing approaches no longer cut it, as the majority of consumers spend valuable time on their mobile devices,” said Mike Walther, president and CEO of DMEautomotive. “DMEa’s “The Mobile Consumer: From Sales to Service, Adapting Automotive to the New Normal” utilizes data from consumers engaging in auto shopping and service across the nation to provide hard evidence on how mobile devices are influencing consumer decisions, and offering critical, data-driven, proven strategies to help marketers embrace and integrate mobile into their day-to-day marketing.”

Jim Treece, News Editor at Automotive News, will moderate “The Mobile Consumer: From Sales to Service, Adapting Automotive to the New Normal”, which also features DMEautomotive’s Director of Strategy Chris Zobel, and Director of Customer Engagement – Driver Connect, Kelly Krause.

The webinar will include the following:

• How to develop an effective mobile marketing and communication strategy
• Consumer preferences and experiences, from DMEautomotive’s latest research on the mobile consumer
• Best practices for mobile email design, mobile passes, and text notifications
• Step-by-step tactics to dramatically increase mobile app downloads

For more information, or to register for the “The Mobile Consumer: From Sales to Service, Adapting Automotive to the New Normal” webinar, click here.

DMEautomotive / Automotive News webinars have received strong attendance that has

generated exceptional feedback. Visit http://www.autonews.com/section/WEBINAR to

download previous webinars in this series.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. 

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida. 

Contact: 
Media Relations 
Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com 
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, elizabeth@mwebbcom.com