Award-winning customizable mobile technology helps Aftermarket retailers retain and engage with today’s “always-on” consumer

Daytona Beach, FL – April 7, 2015 – DMEautomotive today announced the launch of Service Connect, a new mobile app built for the unique needs of the Aftermarket service provider. The technology upon which Service Connect is built is proven to increase service revenue, customer retention, and drive increased customer loyalty for retailers, especially among mobile-hungry Millennials who prefer to do almost everything through the screen of a smartphone.

“We know that a mobile app can provide a competitive edge for service retailers who, each and every day, are fighting for business in an increasingly crowded market. Our research shows that mobile apps can drive more service appointments, and increase service visit frequency,” said Mike Martinez, Chief Marketing Officer for DMEautomotive. “That’s why we are proud to be at the forefront of transforming the power of mobile marketing into a turnkey solution for the Aftermarket industry with Service Connect.”

Recent studies show that smartphone usage is skyrocketing.

• By 2020, there will be an estimated 245,000,000 smartphone users in the US. (Statista, 2015)
• In 2014 there was a 38% increase in use of consumer reviews, 89% growth in smartphone usage, 190% growth in interest in online purchases. (Google Analytics, 2015)
• Customers using an app make 25% more service appointments, and their service visit frequency grows 3.7 times faster than customers without the app. (DMEautomotive, 2014)

By putting an entire store right on a consumer’s smartphone, Service Connect makes it easy for consumers to understand their vehicle service needs and, at the tap of a finger, make an appointment with their service provider  – all while making communication and relationship-building easier and more direct between the retailer and their customer base. Additionally, Service Connect is integrated with DMEa Journey AMX, allowing retailers to send customers targeted lifecycle marketing messages and offers to ensure customer response.

Available to Aftermarket service providers immediately, Service Connect has been built from the ground up by DMEa. Service Connect’s foundational technology has won multiple awards, most recently including the 2015 Digital Edge Award from IDG, and the 2015 and 2014 AWA award recognizing innovative mobile apps.

Service Connect features include:

• Easy service appointment setting
• Service history tracking
• Mobile wallet enabled special offers
• Useful vehicle information for the customer’s vehicle or family fleet
• Targeted service reminders and coupons
• Loyalty points balance
• Recall notifications
• Customizable Parts & Service section for retailer promotions
• Special tools like flashlight, Find My Car, Digital Parking Meter and more

Service Connect is powered by the Red Rocket Technology Platform, allowing aftermarket providers to track and monitor app performance, 24/7. Through the centralized reporting platform, they can track service appointments, downloads, user accounts, app traffic, and activity trends online, as well as subscribe to the Mobile App Report Card to keep up to date on their most impactful mobile metrics.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.

Media Relations

Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com
Crystal Hartwell, mWEBB Communications, (949) 929-4637, crystal@mwebbcom.com