Second edition of groundbreaking eBook includes new data on mobile user behavior and multiple best practices - from mobile payment to geo-fencing and beacon technology

Daytona Beach, FL –January 22, 2015 – DMEautomotive (DMEa), the company that has led the thought leadership charge when it comes to mobile strategies and technologies for automotive dealers, today announced the release of The Pocket Innovation, the second edition of the company’s very successful 2013 eBook The Pocket Revolution:  The Complete Guide to a Killer Mobile App. 

Available for download today at DMEautomotive.com, The Pocket Innovation helps auto dealers easily navigate the rapidly evolving mobile marketplace and is chock full of new data on mobile user behavior direct from the marketing scientists in DMEa's Strategy & Analytics department, as well as from respected third party sources. In addition, the book includes multiple best practices for mobile - including the difference between a mobile app and mobile website, how to maximize the customer experience with technologies like mobile payment, and how to leverage cutting-edge tactics such as geo-fencing and beacon technology (the big mobile marketing buzz term for 2015).  

 “The ‘pocket revolution’ has happened: 58% of American adults now carry a smartphone[1]. But, while the third and fourth waves of mobile adoption are thundering ahead across U.S. retail markets, most dealerships are still riding the first one,” said Mike Martinez, CMO of DMEautomotive.  “And with the rapid evolution of mobile, this is of particular concern given that not only are more and more consumers using mobile apps on their smartphones during their vehicle/ownership journey, but those who do are more likely to buy a vehicle, increase their service visits – and spend more money![2] Our new eBook delivers the latest information and best practices to take the mystery out of today’s mobile innovations, and offers simple tips and practices to help ensure that more and more dealers leverage today’s pocket innovations.”

Consider just a few stats from The Pocket Innovation:

• About 41% of mobile car shoppers use automotive apps during the purchase process.
• 59% of automotive consumers researched their purchase on their mobile device before arriving at the dealership.
• 48% of customers are still researching their purchase while they’re physically on the lot.
• Mobile app usage is set to grow by 29.8 percent each year, reaching 4.4 billion app users by the end of 2017.

The Pocket Innovation helps dealerships take advantage of the mobile explosion with key mobile best practices for (among others):

• Bridging the App Gap
• Mobile App versus Mobile Web
• Millennials
• DMS Integration
• Inventory Display
• Service Scheduling
• Loyalty Integration
• Geo-Fencing
• Beacon Technology
• Mobile Wallet
• Compliance
• Measurement

The Pocket Innovation is available today for download, free of charge at: www.dmeautomotive.com.

About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealers to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

Media Inquiries
Melanie Webber, mWEBB Communications, +1-949-307-1723, melanie@mwebbcom.com