DMEautomotive’s Driver Connect is a Finalist for Most Innovative Dealership Solution of 2012

Driver Connect Mobile App to be presented onstage during DrivingSales Executive Summit

DAYTONA BEACH, FL and SALT LAKE CITY, UT – October 9, 2012 – DMEautomotive’s Driver Connect, Mobile App has been named a finalist for the DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2012. Driver Connect was selected by a panel of dealer judges from a very competitive field and will be presented onstage at the 2012 DrivingSales Executive Summit (DSES), held Sunday, October 21^st through Tuesday, October 23^rd, 2012 at the Bellagio Las Vegas.

“We are honored to be recognized by the most important judges of our solutions: auto dealers - especially because we know that mobile apps represent a massive communications and marketing revolution that is actually far bigger than most dealers think. Mobile apps are simply one of the best ways to connect with customers, and with next-generation customers, in particular,” said Mike Walther, president of DMEautomotive. “We look forward to sharing Driver Connect’s series of mobile app ‘firsts,’ with DSES attendees -- all designed to put dealers ahead of the app curve and firmly in front of their customers.”

Driver Connect is a breakthrough, dealer-branded mobile app for iPhone, iPad, and Android devices and provides consumers with a suite of cool, truly useful and personalized automotive tools – as well as features that keep a dealership’s customers engaged and spending. Driver Connect is the only dealer app that enables hyper-targeted communications down to the exact customer and vehicle lifecycle. And when the right message/offer is zapped onto the priceless real estate that is the screen of a person’s phone/tablet - at the right time - that dealership’s service and sales conversions take off.

DrivingSales created the Innovation Cup Awards to recognize solutions introduced or enhanced in 2012 whose innovative approaches have produced significant results for dealers. Dealership solution-providers submitted applications online, vendor names were blanked out, and a panel of dealer judges selected the finalists. Finalists will present their solution onstage at the DSES on Monday, October 22^nd. A panel of dealer judges will then ask questions of each presenter and score each product. The solution with the highest score will win the Innovation Cup Award for “Most Innovative Solution of 2012.”

“We believe the Innovation Cup Award represents one of the highest accolades our industry has to offer its dealership solution providers: the vote of those who understand its benefits the most - auto dealers,” said DrivingSales Founder and CEO Jared Hamilton. “We congratulate DMEautomotive on being recognized as an outstanding innovator by auto dealers and we look forward to seeing this exciting and progressive solution presented onstage at the DrivingSales Executive Summit!”

The Innovation Cup Award is part of an exciting DSES line up this year, which includes high-profile keynotes from Billy Beane of ‘Moneyball’ fame, SEO ‘superstar’ Rand Fishkin, mobile experience expert Luke Wroblewski, renowned leadership trainer Jim Dance, prominent Northwestern University marketing professor Florian Zettelmeyer and an exclusive presentation from Facebook and Google. Last year's summit was standing room only, and although DSES 2012 will allow for an expanded number of registrants, it is expected to sell out. Register online for the 2012 DrivingSales Executive Summit Automotive Conference.

For more information about the Innovation Cup Award, go to www.drivingsalesinnovationcup.com/. For more information about the DrivingSales Executive Summit, visit: www .DrivingSalesExecutiveSummit .com or contact dses@drivingsales.com. Stay tuned for DSES news as it develops on www.twitter.com/drivingsales and on facebook.com/drivingsales. Participate in the conversation with the #DSES hashtag as preparations continue throughout the year.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

About DrivingSales

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and data company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. DrivingSales University is a fully interactive online university that offers advanced profit-building strategies to automotive professionals through hundreds of classes taught by world-leading experts. DrivingSales Media connects dealers to peers and information through its global media assets, including DrivingSales.com, the world’s largest automotive social network; The Dealership Innovation Guide, an industry leading quarterly publication; DrivingSales Executive Summit, the top automotive conference for progressive dealers, and DrivingSalesTV, Web TV covering everything car-dealer related. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

*Vendor Neutral Policy: Dedicated solely to making dealerships more profitable, while also providing benefit to automakers and the industry as a whole, DrivingSales adheres to a strict vendor neutral policy through each of its channels. This means the company only provides unbiased information, not ‘pay-to-play’ follow up services -- and never accepts payment in exchange for media coverage or lets potential advertisers dictate messaging or create bias in any of its channels.