Having a social media presence should be looked at as a great opportunity. The reason is that if you handle your dealership's social media presence correctly, you can expect to gain customers that you would otherwise have never reached. Yet, there are other reasons why you need to have a robust, dynamic and growing web presence as well. In this article, we will explore why you need a social media presence and how it can benefit your dealership. As it turns out, having a strong social media presence is a must if you are to compete in today's competitive market.

Go Where the People Are! 

Simply stated, you can’t risk not having a social media presence. People, in almost every age group, are obsessed with social media to varying degrees. They have integrated social media into their lives in a way that would have been hard to fathom just ten years ago. Today, people are cataloging a good deal of their lives and activities online, and this fact matters for your dealership. Where people focus their attention there resides a significant opportunity to sell to them. “Go where the people are” as the old saying goes. In this era, the people are online and, in particular, they are congregating on a handful of social media platforms.

The fact that there are only a handful of social media platforms to worry about can work to your advantage. By adopting a clearly defined social media strategy, you can build a high profile social media presence that will translate into sales.

Focusing on Your Strategy 

The ultimate goal of creating and maintaining a social media presence for your company is to drive prospective car buyers into your showroom. After all, if you can get a prospective car buyer into a showroom, you have a good chance of making a sale. Then there is the other factor in the form of your competitor. If you are not driving prospective buyers into your showroom, then your competitors may be.

A social media presence allows you to reach people with your deals, incentives and special offers. In turn, these deals, incentives, special offers and general information can be used to get contact information. Once you have contact information, you can take steps, such as using automated email marketing system to reach customers.

It is impossible to consider the benefits of social media without taking a look at Facebook. Factors such as having Facebook Fans is no small matter. A large number of Facebook Fans and testimonials can literally be as good as gold and serve to motivate and encourage your prospective customers to come into your showroom for a visit. One happy customer singing your praises on Facebook, Twitter or another social platform could be worth a great deal more than conventional advertising.

Social media matters for your dealership, and using it wisely can help you tap into a large reservoir of prospective car buyers. Again, car buyers are spending their time online researching cars and interacting with social media. Ignoring social media means that you are, in fact, ignoring your customers and the money they have to spend.




David Farmer
Co-Founder/CEO
intice, Inc.

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