Every customer that walks into that door should be greeted with a smile and a welcoming statement. You never want a customer to feel ignored. No matter how busy you are, it only takes a few seconds to stop and let them know you aknowledge them and will be with them in a minute. You want them to feel good about the decisions they are about to make in sales or service. Customer's want to know they are investing their money in the right places. There is nothing worse than buyers remorse. If you don't believe in yourself, no one will believe in you. Always know your product and what your selling therefore you are confident in yourself and what your selling. You have to be able to sell yourself before you can sell anything else. There are many different ways to relate to many people. It's up to you to build the rapport with that customer and always stay positive no matter the circumstances. Alway communicate with the customer if something is going to take longer then you anticipated, let them in. Let them know why.