When business is just excellent, do we give big incentives to employees, have big parties, talk how great everything is going? Do we spend plenty of money on advertising, training, upgrades to our businesses? 

Do we have the attitude, "We can conquer the world"?  We know we will do just awesome, by trying, paying attention to detail, pumping up our staff, going strong,  all day long. We will make it happen!!!  The throttle is wide open, nothing will be acceptable outside of total SUCCESS!!!  Right?

When business is soft, WHAT DO WE DO? Do we keep the advertising cranking? Do we have massive outrageous parties? Do we train our staff?  Are we full of excitement? Are we in the growth mode? Do we have crazy incentives for our employees. Is that throttle still wide open?

DOUBLE STANDARDS: Business people are pioneers. We create our own destiny. People rely on our excitement, our creativity, our drive for success. We need to make business strong at all times.  We have to believe in ourselves, so others can thrive off our energy.