Cedar Falls, Iowa:  August 12^th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform.  Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03^rd through September 5^th 2014.

Autocon 2014 has a unique reputation as a “Dealer Generated Conference.”  Scott Davis, the President and Founder of Driving Loyalty, explained why he decided to exhibit at Autocon 2014, “They share our focus on relationship based selling and the power of networking.  As a result, it is the perfect place to launch our new B2C Social Marketing Initiative that adds Social Media to our email, Direct Mail, PURL’s and outbound Call Centers to leverage established relationships for our auto dealer clients with their customers.  Our B2B Social Marketing Initiative allows us to network with complimentary vendor partners to leverage our resources and improve the R.O.I. for our shared dealer clients from our combined products and services.  Autocon 2014 features speaker sessions by many successful auto dealers, including some of our valued dealer clients, and exhibits by several of our B2B vendor partners, such as CallRevu, making our decision to participate in the conference an easy one.”

Auto dealers speaking at Autocon 2014 include Chris Saraceno, Vice President and Partner at Kelly Automotive Group, Bernie Moreno, President of The Collection Auto Group, Brian Benstock, General Manager and Vice President of Paragon Honda and Richard Bustillo, General Manager of Rick Case Honda.  According to Scott, “The real world experiences and advice that these speakers provide represent a unique advantage over the typical vendor sessions hosted at competing auto industry conferences.  I expect to be able to listen and learn as much as I will presume to teach.”

Auto dealers are attending conferences to gain access to auto industry insiders supporting these events.  Next generation sales and service processes being introduced at Autocon 2014 are often powered by technology driven vendor solutions like Driving Loyalty and learning about them is worth the price of admission.  Autocon 2014 also includes educational sessions on 15 different categories covering advertising, digital marketing, social media, retention, certified pre-owned and more.  All-in-all, over 150 best practices will be shared over the course of the three days.

About Driving Loyalty, LLC.:  Driving Loyalty has been operating out of their facilities in Cedar Falls, Iowa since. 2003.  They started as a family owned operation but several industry savvy investor partners have joined the company supporting their expansion and shift to the more comprehensive solution they currently provide.  Their automated database marketing platform is powered by proprietary software and algorithms that have proven successful for over 200 auto dealers.  Driving Loyalty has been selected as “One of The Top Ten Companies To Watch” by AutoSuccess magazine for three years in a row.    

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