eCarList opens access to its award-winning iPhone app to all automotive dealers; provides free TrueTarget Mobile service to all Carfax subscribing dealers

DALLAS and CENTREVILLE, Va., Jan. 19, 2011 -- eCarList, one of the fastest-growing automotive software companies, has teamed with Carfax to provide free access to eCarList's innovative TrueTarget Mobile app.  TrueTarget Mobile makes it easy for automotive dealers to appraise, price and merchandise vehicles directly from their mobile phone. Dealers better understand the market when acquiring vehicles and price their inventory to sell faster and more effectively.

TrueTarget Mobile, which was recently named the most innovative dealership solution of the year, includes integration of retail pricing and vehicle history information from Carfax.  Access to the mobile app was previously limited to dealers who subscribe to eCarList's inventory management solution, but is now available to all automotive dealers and provided at no additional cost to dealers who have an active Carfax account.  

"Dealers want anytime access to Carfax Vehicle History Reports," said Dick Raines, president of Carfax. "Having this information at your fingertips during acquisition and retail helps our customers maximize profitability. TrueTarget Mobile is a convenient tool that broadens access to Carfax information and makes a dealer's job simpler."

With TrueTarget Mobile, dealerships can accurately appraise and price vehicles utilizing Carfax Vehicle History Reports, current pricing data from online vehicle marketing websites, and optionally access integrated pricing data from wholesale books. The app allows dealers to filter, organize and view the data geographically and flag pricing from competitive dealerships for the most relevant pricing assessment of each vehicle.

"Carfax Vehicle History Reports are critical to an accurate vehicle appraisal and without this trusted information, dealers cannot effectively appraise, price and merchandise vehicles. We are proud that TrueTarget Mobile is not only being offered for free to Carfax subscribers, but that it is also the first and only mobile product to provide users with free access to the most valuable data from leading retail marketing websites," said Len Critcher, CEO of eCarList.  "Our mission is to make it easy and cost-effective for dealerships to fully own and control the vehicle merchandising process. We are pleased that we can now provide this tool at no cost to Carfax-subscribing dealers."

About eCarList

Headquartered in Dallas, Texas, eCarList (www.ecarlist.com) provides a full suite of inventory management and online marketing tools for the retail automotive industry enabling dealers to appraise, price and merchandise vehicle inventory online in real-time. Services include inventory management, inventory distribution, vehicle appraisal and pricing tools, mobile software, dealership health reporting, dealer CRM, custom web design, and digital marketing solutions via a fully integrated software as a service platform. eCarList improves dealership productivity, inventory turn, sales, and profits for its clients by improving and simplifying the way in which inventory is managed, distributed, and viewed by consumers.  One of the fastest-growing companies in the industry, eCarList has award-winning products for each category in which it competes.  eCarList's revolutionary TrueTarget Mobile was recently named the Most Innovative Dealership Solution of 2010. For more information about eCarList, visit www.ecarlist.com.

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.

Media Contacts

eCarList

Melanie Webber, mWEBB Communications, (424) 603-4340,  melanie@mwebbcom.com

Carfax

Chris Basso, Carfax, (703)-934-2664, publicrelations@carfax.com

SOURCE eCarList