DealerRater® Launches PrivateBuy™ in Association with CarWoo!

DealerRater and CarWoo! join forces to offer DealerRater consumer members PrivateBuy - an online service that provides auto consumers with the necessary tools for a positive, well-informed online car buying experience while remaining anonymous. 

Waltham, Mass. – November 2, 2011 – DealerRater®, the nation's premier car dealer review website, today announced the launch of DealerRater PrivateBuy™ in association with CarWoo!, the exclusive online marketplace for car buyers and sellers where buyers remain anonymous.  PrivateBuy will help DealerRater consumer members find the best market prices online while avoiding dealers that do not value quality customer service.  Car buyers visiting the DealerRater site and reviewing dealer ratings, will be presented the opportunity to use CarWoo! through DealerRater PrivateBuy. 

“Purchasing a car is a complex process, said Tommy McClung, CEO of CarWoo!  “By teaming with DealerRater on PrivateBuy and including its dealer reviews into our dealer ratings and our unique car buying process, car buyers will enjoy a superb car buying experience that is predicated on total transparency and great customer service.”

Through DealerRater PrivateBuy, dealers participating in the CarWoo! MarketPlace will be notified on behalf of the consumer and will present multiple offers for the consumer to evaluate and compare, while the auto consumer remains anonymous throughout the entire negotiation process.   In addition, DealerRater’s 460,000 dealer reviews will be incorporated into the car buying experience to supplement the reviews generated by CarWoo! customers, enabling consumers to evaluate and select dealers as part of the process.

 “We are thrilled to partner with CarWoo! to provide the DealerRater user base with the comprehensive tools they need for a quality, well-informed online car buying experience,” said Chip Grueter, president of DealerRater.  “Car buyers deserve a great experience when working with dealerships, and by integrating DealerRater reviews into this unique online car buying process, auto consumers can rely on PrivateBuy to find the best car deal online and determine, in advance, what dealerships are committed to quality customer service.”

About DealerRater

DealerRater was founded in 2002 as the first car dealer review website worldwide.  DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships.   DealerRater features more than 41,000 U.S. and International car dealers, 460,000 user reviews and over 1,000,000 cars for sale.  DealerRater attracts more than 5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free.  Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience.  In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web.  Today, more than 4,100 dealers are members of DealerRater’s Certification Program.  For more information, visit www.DealerRater.com or call 800-266-9455.

About CarWoo!

CarWoo!, as seen on The Today Show, CNN Money and other leading national media outlets, is the only true online marketplace for car buyers and sellers.  In the CarWoo! marketplace buyers remain anonymous, get great market prices, save a ton of time and dealers are ensured buyers who purchase within 3.5 days 80% of the time.  It was founded in 2008 by serial entrepreneurs, Tommy McClung, Erik Landerholm and Michael Young. With early funding by Y Combinator, CarWoo! is based in Burlingame, CA and is now funded by Blumberg Capital, Comcast Interactive Capital and Interwest Partners. Find us on Facebook at http://www.facebook.com/carwoo and on Twitter at twitter.com/carwoo.

Press Contact

Amy Rosenfield

DealerRater

Marketing Manager

800.266.9455 x730

amy@dealerrater.com

###