Exclusive Interview with Anne Fleming of Women-Drivers.com

 

DealerELITE:
What is Women-Drivers.com?


Anne Fleming:
Women-Drivers.com is the premier women’s online review service, connecting women to Certified Women‐Drivers Friendly® Car Dealers. In this highly competitive arena where dealers are looking for an edge, our marketplace connects this powerful group of buyers with dealers that are publicly sharing how customer-centric they are, especially with women.

DealerELITE:

What makes Women-Drivers.com different from other dealer reviews sites?

Anne Fleming:

We focus on the women buying segment vs. the general public. Women are the fastest growing demographic of buyers and dealerships know there is room to improve performance with women as a whole. Our mission is to shift the traditional women’s car buying experience and help to create a new marketplace and paradigm, where when a woman walks into any dealership she feels like she is walking into her favorite Target or Nordstrom’s.

DealerELITE:

What are the benefits for our Dealers to participate?

Anne Fleming:
Dealers get CERTIFIED and distinguish their store in a new way. Plus dealers can see their CSI increase as their dealership’s WSI or Women Satisfaction Index improves. They can also receive SEO and Social benefits as they continue to increase the number of reviews.

DealerELITE:

What is the cost of being CERTIFIED?

Anne Fleming:
During our roll-out period, there is no fee for participating dealers. Our objective right now is to get as many dealers as possible using the service so we can have national coverage.

DealerELITE:

What else does Women-Drivers.com offer?

Anne Fleming:
We mine rich experiential data from the reviews; our WSI® Dealer Data Reports are used by dealer principals and OEM’s to evaluate performance indicators resulting in higher sales. We also produce an innovative content publisher, the Women's Car Buying & Service Guide, which feeds women + families articles to dealers’ Facebook pages increasing likes, engagement and reach while having visitors stay on dealers websites longer.


DealerELITE:

Why did you become a member of DealerElite and when?

Anne Fleming:

I was introduced to DealerElite a few years ago and immediately became immersed with this robust community. With thousands of folks from different aspects, positions, and POV, there is fast and engaging dialogue and best practices and news being discussed. Sometimes feisty, too.

DealerELITE:

What do you like best about this community?

Anne Fleming:

Just that… that experts are looking to amp up their game, to uncover new ideas, to sit with different or forward thinking ideas.  And frankly, to learn.

DealerELITE:

How do dealers sign up for this no-cost service to get CERTIFIED?

Anne Fleming:

Simply go to Women-Drivers.com and fill out Contact Us to get started. We make sure your dealership is in our database with all the correct information. To Get Certified, get at least 10 reviews and have a score of 4.0. The more reviews you get, the higher the SEO.

DealerELITE:

Thank you so much for your time Anne. Be sure to visit her website at www.women-drivers.com!

   

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Comment by DealerELITE on October 8, 2013 at 10:37am

This is an excellent site to check out and become involved with. If you do not jump on this now you will be kicking yourself a year from now.  

Comment by Anne Fleming on August 7, 2013 at 10:49am
Daniel-- right now we are are working with about 500 dealers and would love the opp to work to distinguish your dealership. Lets connect off line.
Comment by Daniel Tegeder on August 7, 2013 at 10:31am

Car shopping hint on are site

How big of a network does women-drivers.com have 

We are in a small town in MS,  Pascagoula

Comment by Anne Fleming on August 2, 2013 at 5:06pm

Sally - Indeed! look forward to connecting more.

Comment by Sally Whitesell on August 2, 2013 at 3:46pm

It's so nice to see another woman in the arena who is passionate about making a difference!  Women are part of over 80% of all buying decisions so it is time our industry started making some much needed changes.

Comment by Mike Myers on August 1, 2013 at 9:06pm

It is always a pleasure to share excellent resources like yours to the dealer and dE communities.

Comment by Anne Fleming on August 1, 2013 at 9:02pm
Chris- I would like to thank you and Mike for the opportunity to share with all dealerElite members more about our growing company and how we help dealers accelerate marketing and sales to women buyers. Really looking forward to working with your dealership body of this fabulous network. Again, on behalf of our team, thank you!
Comment by Chris Saraceno on August 1, 2013 at 8:49pm

Anne Thank you for taking the time out of your busy day to share this information with our dE members.

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