This Week in Social Media

News for the Week of October 10

Facebook At Work Getting Ready to Launch

This is a communication and collaboration network tool that aims to make work just as addictive as social media. The belief is that employees will be engaged when using the product. A per-seating price model is being drawn up that plans to charge companies “per monthly active user” instead of a normal monthly service charge. This way, when a company signs up to use the product, they don’t have to pay for anyone that is not using it. Subscribers will be able to see special Work Feed posts from colleagues where they can interact with one another and exchange ideas and tasks back and forth. Similar to Salesforce Chatter and Microsoft’s Yammer, Facebook At Work also includes audio and video calling options. Dealerships, this makes it easier than ever to share content, streamline workflow, and communicate via social. By creating a Work Feed, each employee can log on and see everything in one place and interact with one another in a single platform.

Twitter Adds iOS Button to Help Train Algorithm

Twitter has just released a new button upgrade for customers with iOS devices. This upgrade is a new feedback tool called I don’t like this Tweet, aimed at providing users with a higher quality timeline. When this button is pressed, it flags content as something that is less relevant to the user. This causes the content to show up less often, creating a more personalized and customizable timeline. Less irrelevant content on users’ timelines makes it easier to see more of the content that they want, and it keeps them from searching through content they don’t want to see in the first place. Dealerships, make sure you’re providing quality content on your social media platforms. Be sure that it is both current and relevant to your customers. Give them something to share with their friends and families, including a call to action letting them know how you’d like them to interact with your brand.

The Introduction of YouTube Go

This is YouTube reimagined. It is a total overhaul of the current YouTube experience, but was built to be faster, more relevant, more affordable—and it includes new innovative features. YouTube Go was designed with four main concepts in mind: relatable, offline first, cost-effective, and social. Some of YouTube Go’s new features include the ability to search for and find videos right from the home screen, ability to preview videos before saving or watching them, choice of resolution when streaming, and video sharing with friends nearby. It’s becoming more customizable, allowing users to choose the amount of data used on each video and increasing usability even when there is little or no connectivity. Dealerships, this means YouTube content is more easily accessible from anywhere at any time. It is providing you with the opportunity to spread the reach of your social video content more easily and to a broader audience. Use this opportunity to post customer testimonials and video ads to YouTube for your customers to see and now share with their friends.

Google Optimize Coming Soon

Google recently launched its analytics product line Google Analytics 360 Suite, designed to for enterprise-class marketers in today’s technologically advanced world. Soon to be released, Google Optimize is Google’s newest analytics tool. This is a free version of Google Optimize 360, their enterprise-class testing and personalization product. It will also include enhancements for many of their existing free products. It offers improved customer experiences and business metrics. Businesses can use existing information to personalize and test site experiences since it is built upon Google Analytics, so users don’t need to worry about starting over. With the aid of Google Optimize, businesses will be able to create more engaging content and increase customer experiences on the web. Dealerships, when you can provide a better customer experience, it’s a major win for both you and your customers. This tool allows insight into the things online customers like and dislike, so you can use this information to create improved experiences and provide them with content that is relevant to them. This creates more engaged customers, as well as long-term customers.

Facebook Tests New Idea of Product Tagging

Much like tagging a friend or family member in a photo, Facebook is playing around with the idea of Product Tagging. This allows page administrators to tag products in photos, videos, and posts on their Pages. Additionally, it allows users to see exactly which products appear in any content that is posted, as well as click on the tag and be taken to the site where the product(s) can be purchased or reviewed. Dealerships, keep in mind the many different ways you can attract the attention of your online customers. When there is a tag on a picture or in a video, they are more likely to click on it when they scroll over it and see the tag pop up. It not only catches their eye, but forces them to stop scrolling and take a second look at your content.

Tip of the Week – Don’t Expect a Homerun Every Time

Not every post you make on your social media platforms is going to attract tons of attention. There are going to be some things that are viewed by many, followed by things that barely get any views at all. The main thing is that you keep at it and always have a presence online. Here are a few tips that will help maintain a strong social media presence:

• Know your audience. Millions of people visit social media sites every day. You have to narrow down your target audience and know where to focus.
• Show that you’re human. One of the worst things you can do is make your social media appear to be faceless. Get personal with your customers and be more transparent so you can reach your audience on a deeper level.
• Stay active. Diminishing your activity and limiting your presence is never a good idea. This is the quickest way to get overlooked. In order to get noticed and stay relevant, regular posting is key.
• Stay on top of trends. Tracking what’s trending is an easy way to catch the eyes of consumers. When you post about trending topics that matter to your followers, they’ll notice—and it will give you an edge over the competition.
• Keep track of your activity. Dedicate yourself to your social media strategy and utilize social media management tools, which can help you keep track of engagement, follower growth, content popularity, and much more. See what works, what doesn’t, and adjust your content accordingly.

There is always more that can be done to improve upon your social media strategy, because new technology is constantly being developed. Stay on top of your social media strategy to ensure it remains top notch, and you will definitely see a difference. It may not happen right away, but keep at it and you definitely won’t be sorry.