Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead Facebook now displays the most recent posts in response to an individuals search terms, interests and interactions.

Whats New:
The new algorithm divides news updates into two categories, "Top Stories" and a “News Reel”. The “News Reel” is located on the right side of the screen, this new feature now allows an individual to view everything that people are posting, liking and tagging because it is constantly updating. To view more on what appears in the reel, hover over the content and click on the down arrow that appears. To close it isn't an option. However, you can hide a story by clicking the down arrow. Status updates and photos have a new look on an individual’s homepage. They are now labeled with a blue corner for easy view ability.

Why is this a Positive:
This is a great opportunity for dealerships who understand how to use social media. Now, more then ever before a dealership can connect and engage their audience and get rid of the background noise. Facebook for dealerships is all about connecting with customers and the public, as well as brand building. These are two important practices that are enhanced by the Facebook format change.


For More Info:
For more information on how your dealership can use social media as a marketing tool visit ppadv.com.