For most auto dealers navigating Facebook can be tricky subject.  For other dealers it's a flat out waste of time.  For you it should be another channel that you embrace to build your reputation and promote your dealership.

What you can't expect is to throw up a Facebook fan page and think people will "like" you because you created a page.  You need something social and enter-active that keeps people engaged and coming back for more.

Facebook is great for images and videos, so it's a smart move to post photos of customers, new inventory, and coupons or promotions.  Photo contest where fans vote for prizes are common.  And driving sales can be as easy as just adding a coupon on your Facebook fan page.

It's important for auto dealers to promote their Facebook activity.  The easiest way to do this is post a photo of every new customer, add them to your fan page at the dealership and have them post to their wall about their recent purchase.  This way your using the social network and now their friends and their friends, friends will be exposed to your dealership.

Lot Vantage's Facebook app was designed to automate the Facebook experience.  Create promotions, coupons and post vehicles directly to your fan page from Lot Vantage.  It's a social media app for auto dealers designed to increase traffic, attract more qualified leads, and boost sales.