Awhile back I wrote a blog on the rumors of a Facebook, “want” button and this rumor turned out to be true! While this new feature is still in beta testing and it’s not really a want button but a product page to collect all your favorite products that are then added to your timeline, I still think that this is the beginning of something pretty amazing.

Right now a couple of brands are testing this new feature, Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com support this new collections feature.

So I mosied on  over to the Pottery Barn page and tested out this cool feature. Once I clicked on like this is what appeared:

A little window popped up asking me why I liked this. Well, I had no real answer to give since I’ve never set foot in a Pottery Barn, but I’m sure avid customers of this retail store will have loads to say.

On Smith Optics they even  have an option of buying their sunglasses:

So where does these collection of products go? Look below, Facebook kindly organizes what products I liked in my Activity Log-how great this this?

A spokesperson for Facebook in a statement described Collections as "a small test in which a few select businesses will be able to share information about their products," adding, “ we've seen that businesses often use Pages to share information about their products through photo albums. Today, we are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections.  Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of  Facebook.”

Hmm, that kind of sounds like Pinterest to me. Do you think Facebook will try to buy out Pinterest?