Facebook page posts can now target multiple audiences with many more options.

Over the next few weeks, Facebook Page admins might start to notice a strange button that looks a lot like a deer-shooting-target from a rifle gun. Could this possibly be a new targeting feature? Yes, yes it is. This targeting feature, called Page Post Targeting, is similar to things we’ve seen in the past, but with many more options. What do we do with this? For dealerships, this could mean a new way to marketing their business. Dealerships can post even more relevant content to target the specific characteristics of a person such as:

• Education
• Workplace
• Location
• Age
• Gender
• Interested In
• And even… Relationship Status

Dealerships, or the relevant Social Media manager, can publish different content, to different fans, with different marketing messages. Imagine all of the marketing strategies you can use to target to your different audiences.

For example, perhaps someone is “interested in” the environment, and someone else is “interested in” summer days. One page post could be about hybrids, while the other could be about the beauty of convertibles on warm, sunny days. Each post is targeted to the specific “interested in” audience. The possibilities are endless.

Another thing to note is that instead of the current geo/language targeting, this Page Post targeting only affects the news feed so your posts will still remain visible to everyone on your Page Timeline. Any page with more than 100 fans can use Page Post targeting and the audience cannot be less than 20 fans. How will you use Page Post targeting for your audiences?