Urbandale, IA--September 14th, 2015--Flick Fusion (www.flickfusion.com) announced today that Tim James, Chief Operating Officer of Flick Fusion Video Marketing, has been accepted to speak at the 19th Digital Dealer Conference & Exposition in Las Vegas. James will present "Compete or Dominate? Integrated Video Marketing Strategies to Dominate Your Competition." In his workshop, James will teach how to create an integrated video marketing strategy that positively impacts a dealership's most important Key Performance Metrics (KPIs); including lead volume, lead engagement, appointments and show rates.
"Today having a good video marketing strategy is critical to a dealership's success, but there's more to a strategy than posting inventory videos on your website, YouTube and third-party sites," said James. "In this workshop we'll discuss how to create an integrated strategy that increases the informational and emotional value of all your dealership's videos across all digital touch points."
James' presentation is designed for auto dealer executives, sales managers and Internet marketing personnel who are interested in taking their video marketing programs to the next level. Attendees will learn what types of videos to use--and how to use them--to achieve the following:
James's presentation is scheduled for Monday, October 5th at 9:00 am at the Paris Las Vegas Hotel & Casino. For more information, call Flick Fusion at 515-333-4337.
About Flick Fusion
Flick Fusion specializes in creating, managing, and distributing dynamic and cost-effective online and mobile video products. Each video is designed to help dealerships reach and engage with customers, delivering rich content that results in increased sales and ROI. Flick Fusion produces video content for more than 3,000 dealerships and more than a dozen reseller partners. For more information, visit www.flickfusion.com.
Comment
Tim/ Brian
This statement seems to say it all :
"Today having a good video marketing strategy is critical to a dealership's success, but there's more to a strategy than posting inventory videos on your website, YouTube and third-party sites," said James. "In this workshop we'll discuss how to create an integrated strategy that increases the informational and emotional value of all your dealership's videos across all digital touch points."
I would add that the whole concept of getting a customer to come-in is the belief that if we could just explain the unique benefits we and this car offer the customer would want to buy it from us. But with similar - similar priced cars online - what makes one any different than any other ? Who we are and what we have to "show-and-tell" IS that difference. Whatever that unique message is MUST be delivered BEFORE someone else connects with their unique message. I cannot say if YOUR UNIQUE SELLING PROPOSITION will resonate with your prospects --- but --- I can say that if you do not reach them with the delivery of that message -- there is no chance unless your competitors also lack this advantage.
Maybe some dealers think they already have "video" that is good enough --- but don't know it lacks important benefits Flick Fusion offers. All video is not the same. There is video that converts web page shoppers into showroom buyers and video that doesn't.
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