Four Interesting Data Points About Car Dealers' Mobile Landing Pages

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through mobile devices.

This is why the appropriate landing page is so important. In this infographic by String Automotive, they point to four key bits of information that can help a dealer or marketing company maximize the way that people interact with their website through mobile devices.

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Comment by Tyson Madliger on September 15, 2014 at 4:18am

The important part, Sharon, is that you have to have both options covered. At the top of the funnel, buyers are in "research" mode and spend a lot of their time on OEM sites, review sites, and search engines. When they start hitting inventory, they're lower in the funnel. It's at this point that dealers should put more effort into soliciting leads.

Comment by Sharon Hill on September 12, 2014 at 7:54am

Excellent! My one question - where do you go / how do you determine who is top of the funnel and bottom of the funnel?

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