It is spring time in the North East.   Beautiful weather and time to really enjoy the selling season.  I enjoy this time because it give us a renewed energy and fire to market and brand our cars.   A dealership I consult for has a nice used inventory.  We put some signs on the sides of the cars and as I walked the lot I noticed that we had a 4x4 pick up truck quad cab and a nice one, a little older but really nice.  It had a huge 24X48 graphic on it that said $269.00 a month.   I thought wow, that won't last long, but the vehicle was parked in a spot on the lot that was not visible at all.  It made me remember that we as TRUE car guys and gals have to operate that the higher level and help teach the salespeople good marketing and branding of the lot.   At least 6-7 people walked by this truck and no one saw what I saw.   A 69 dollar sign that was useless where this truck was parked.

The point here is this.   There are so many little things we can do every day to grab the drive by traffics attention.  Elvis waving, signage, the floppy armed guy, just put up all the hoods, etc...  Simple stuff and free.  If the salespeople really thought all day how to market the lot and get action to breed action it would no doubt result in more activity and sales.   So go gather The troops, walk the lot and question the placement of every vehicle and how it is displayed.   It is free and it works.  

Have a super day.   Troy