Under utilization of free marketing within existing customer base to generate opportunity.

This issue exists because often times dealers simply do not know how to market to customers utilizing methods their existing CRM is able to provide.

This happens most commonly because lack of training or vision on the best ways to reach out to their customers.

The advantage of fixing this issue would be a reduction of capital expense for connecting with customers in order to sell more cars.

Make sure your CRM holds an organized customer data base which allows users to reach out to customers at any time for FREE or very little cost in order to spread the word or create opportunity that did not exist previously.

If you have any question feel free to contact DealerPeak from your dealership. Call us directly at 1-866-455-2510 or email us at info@dealerpeak.com.