Free Online Video Training for Automotive Dealers
Are you an automotive dealer in search of an expensive, online, video training offering for which you can overpay and yet improve nothing? Well, my online video training is still 100% free and it’s helping dealers and salespeople all over the world sell more for more - so it's probably not a fit for you.
If you are interested in growing your business through actionable lessons that cost you nothing, here is a breakdown of the three most popular lessons on SteveStauning.com:
CREATING AN APPOINTMENT CULTURE:
Broken up into 19 easy-to-digest sessions, this video series will introduce your Managers, Salespeople and BDC Agents to the importance of setting real appointments that show and buy. There is also a 25-question quiz available for this series.
LEADING AN APPOINTMENT CULTURE:
This is MANAGERS ONLY, 13-part follow-up to Creating an Appointment Culture. This series teaches your managers how a few simple rules and a little accountability can make a huge difference in your dealership. Managers who live in an Appointment Culture actually spend less time firing/hiring and more time leading.
APPOINTMENT-DRIVEN COMMUNICATIONS:
This is a Salesperson and BDC Agent follow-up to Creating an Appointment Culture. This 17-part series also includes a 25-question quiz that allows you to test your team’s grasp of the material. Driving appointments - real appointments - requires a different talk track than the Old School, expensive trainers teach.
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Once you feel your team has the basics of an Appointment Culture in place, you’ll want to assign some or all of the following free video classes:
Thinking of adding a BDC? Well, most automotive sales BDCs fail. In order to avoid failure, you’ll want your managers to watch The 5 Must Haves for Creating a Successful BDC.
Tired of getting screwed by Digital Marketing Vendors? Time to watch this quick series: Avoiding Snake Oil.
Scratching your head over the constant customer service issues in your dealership? Well, you’re probably not Managing Customer Expectations.
Looking for a better online reputation and you don’t want to spend $3,000 a month with a company that has its own reputation issues? You can do this yourself: Learn to Manage Your Own Online Reputation.
Got a sassy receptionist who keeps pissing off your callers? Have him or her watch our two-part series: Receptionist Training 101.
Is your team losing the phone battle with customers? We’ve got a quick, multi-part series on Overcoming Objections on the Phone.
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We’ve got another dozen courses in various stages of development, though if there is something specific you’d love to see on SteveStauning.com, just comment here or send me a quick note.
Good selling!
Comment
Statistically the odds of selling a without an appointment are close to zero while with an appointment are 1 of 3. It seems to me that appointment before selling should have been locked-in 100 years ago. Hard to believe that so many never got that memo. It is the one right after "Put on pants before walking out the door".
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