Sophisticated vehicle features, technology and add-ons are one of the reasons why transaction prices have increased on new cars and trucks. But Black Book has noticed that these "fully loaded" vehicles are experiencing more depreciation than their "base model" counterparts. One reason for this is that the typical used-car buyer is still shopping for value rather than technology, which means the fully loaded model is often found near the similar price of a base model.

As an example, a fully-loaded model may have a new-car premium of $8,000, but three years later that premium may only be $1,500 on some vehicles. Which features/technologies are having the most impact?

• Navigation
• Power Sunroof
• Leather
• Oversized wheels (20-inch, Chrome, etc…)
• Power seats
• Heated seats
• Rear seat entertainment  (DVD) system
• Packages - Technology, Touring, Sport, etc….
• Optional power trains – diesel, turbo, super charged, etc…

Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland.