Google Adds Live Chat Engagement In Volkswagen USA Paid Search Ads

The world of paid search is never boring especially when Google has been testing new paid "ad units" for the automotive industry.

I wrote last month about the Google Advisor product (aka Google Cars) and now Google is testing an ad unit that includes LIVE CHAT powered by ActiveEngage.

That's right, Google Adwords is testing an "ad unit" that includes live chat engagement. Todd Smith, CEO of ActiveEngage must be very proud to have been chosen to pilot this new advertising strategy with the Google automotive team.

Adwords Chat Session

When you click on the "Live Chat" button on the Adwords ad, you get this screen:

The chat session is very clean and outlines the type of help that ActiveEngage will offer consumers who click on this ad unit. When the conversion gets started, the chat dialogue box is what you would expect:

This new ad unit being tested will be one to follow. Consumers have demonstrated that they will chat instead of calling or submitting a lead to a dealership or OEM website.

Google's Adwords team is on over-drive for the automotive sector. It looks like the Adwords team is creating a compelling set of paid search strategies that promise to increase consumer engagement. I look forward to sharing more information on this new Adwords format when the BETA test comes to an end.

New Google Adwords Strategies

If your head is spinning with the new paid advertising strategies now available from Google, you are not alone. Dealers now have a long list of choices to increase engagement, branding, and conversion from Google paid search products:

Search Engine Marketing
Video Ad Units on Search Pages
Display
Retargeting
Video Pre-Roll
Chat Enhanced SEM Ads
Review Enhanced SEM Ads
Click To Call SEM Ads
Mobile Search Formats

If you would like to get the best strategy and roadmap for your dealership regarding Google paid search, join me and Anita Avram from the Google Adwords team at AutoCon 2012.

Anita and I will be conducting a three-part workshop series on Google Adwords strategies. You will not want to miss this set of workshops.

Get you and your team registered for AutoCon 2012 by July 31st to save: http://www.AutoCon2012.com

Brian

Brian Pasch, CEO

PCG Consulting

732.672.2356

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Comment by Matt Staton on July 31, 2012 at 8:42am: This is awesome. Thank you for sharing I love the fact that Google is testing.

We've tested the following product with great success. It's simply another lead channel that has been proven to increase leads and sales: http://www.notifymenow.com/white-papers/auto-dealership-text-messag...

Comment by Jason Mickelson on July 30, 2012 at 12:40pm: Wow, good stuff!

Comment by Ketty Colom on July 30, 2012 at 9:46am: Thanks for highlighting us Brian, we are excited about the pilot as well and we are happy to have this partnership with Volkswagen.