Google's pilot to sell cars ...

If Google's pilot to sell cars in San Francisco is successful, how will it affect Autotrader,Cars.com and
TRUECAR/ZAG?

What would they need to do to compete with Google?

What have you heard about the pilot program in San Francisco?

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Comment

Comment by Steve Stauning on December 5, 2011 at 12:01pm: I think dealers would like to see the program succeed, as Google has always been about skipping the middleman and getting the consumer to the seller. That said, Google does not have a great track record outside of search. (Wave, Buzz, Audio Ads, Page Creator, Base, X, Catalog, Video Player, Answers, Dodgeball, Notebook, Jaiku... just to name a few. Not to mention that so far Google+ is a real yawner...)