Here we are in 2013…every January 1st you expect to be able to feel the changing of the year in your bones, and every year it’s just another day. There’s nothing magical about the calendar, there is no ancient alchemy in the progression of time, it just moves and we move with it. If you want the day to have weight, that weight has to come from you. We’ve talked about making resolutions and sticking to them, and now is the time to put up or shut up. If you want to have a successful year with your automotive marketing efforts, then start today. Give this day weight, make it the beginning of the next chapter of your business. It’s a beautiful new year, so go make the most of it.