Holiday Horror and Brand Awareness - Deadly Serious Branding

I admit, I'm a bit of a dork. I love horror movies, I love holidays, and few things are better than a mix of both. (Can you say Silent Night Deadly Night).

That said, tomorrow is Friday the 13th and that means it is a perfect day for horror holiday marketing.

I made a fun video (fun to me at least) and created a special offer for automotive dealers that will "DIE" at 3PM on Friday the 13th (Complete with blood, hockey mask, screams and scary music).

You can watch the video below. 

I'm blogging about this for two reasons:

1. Duh, free advertising

2. More important of course, is that this is just an example of what we put together in about 30 minutes and then pushed out to about 4,000 people and you could do the same...rather...SHOULD do the same, every Month, or at least every holiday or season or....heck, any time there is something fun you can tie in.

Is this ad cheesy and a bit stupid...sure it is, and that's why we love it. Even if nobody buys this product by tomorrow, someone will tell someone else about it - even if it's to say: "Hey, I saw this dumb horror themed holiday deal from one of our vendors, you have to see this."

The whole idea is to have some fun, do something different and get people talking about your brand.

I hope this gave you some fun ideas :) Oh, to see the actual promotion we did head to http://konig.co/dealdlyseriousdeal (YES WE DID put together a special landing page for this offer and it will DIE at 3PM tomorrow too!)

Helping the best get better,

Mat Koenig,
CEO & Founder

KonigCo | iCarMedia.com

www.konig.co

www.icarmedia.com

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Comment by Mathew Koenig on December 13, 2013 at 5:53pm

Here is how we announced that the deal has died...

Comment by Marsh Buice on December 13, 2013 at 2:54pm

Mat, you have a gift brother. Definitely memorable- I love the creative environment our industry offers, we've just got to have fun with it.

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