When possible, send a short, handwritten card thanking each client for the opportunity of doing business with them. If that isn’t possible, have a card pre-made and sign your name—but the more personal you make the note, the better.


Not sure what to say? We suggest, “During this time of Thanksgiving, I want to express my deep appreciation for very special clients like you.” Keep it simple and direct!


Send your most loyal clients a special thank you gift, coupon or offer to show your appreciation for their ongoing support.


Consider creating a Thankfulness Board in your reception area, on which your coworkers and clients can post items they are thankful for this year.


Don’t forget the veterans. November 11 is Veteran’s Day in the US. Send a card or a small gift thanking them for their service to our country.


Extend your thanks to your staff or assistant. Make a contribution to their Thanksgiving feast with a bottle of wine, a holiday pie or even a gift card to a specialty grocery store so they can purchase their own treats.
The bottom line? Make the people in your network feel special and appreciated. It’s a great way to deepen loyalty.